About Us

The Financial Services industry changed hugely at the turn of 2013 with the introduction of the Retail Distribution Review.

The RDR has been set out to achieve a number of things, but it has affected the public in two  ways – it has meant a large reduction in the number of financial advisers who are able to help the public and it has also meant that a large number of people in the mass market sector – over 5.5million according to recent studies – will not receive advice going forward, mainly because a number of banks and building societies have pulled out of the advice market.


Penguin-MASTER-RGB-smlWe’re here to help!

Penguin Wealth LLP has created a new distribution model to help educate the previously mentioned mass market, and offer them a service to ensure they get advice, help and guidance over the phone and web, rather than incur the costs of full advice in the new post RDR world.



> GFA is a trading name of Penguin Wealth LLP, which is authorised and regulated by the Financial Conduct Authority to give Financial Advice <

Our mission is to make Financial Advice more accessible and affordable for the 5.5 million plus who do not receive advice.